The Small Business Guide to Winning Email Marketing
If you’ve ever wondered how some brands seem to have a magic touch, turning casual subscribers into loyal customers almost overnight, I’m here to let you in on a little secret: it’s all about crafting killer email funnels.
Experiencing the Power of Viral Content
Many businesses dream about making a post go viral on social media, but what actually happens when one starts racking up thousands of likes and views? A few weeks ago, we experienced a surge in views and engagement on TikTok. Within just one week, our content had over 400,000 views! In this post, we'll share our firsthand experience and the strategies we used to create viral content.
Our Best and Worst Super Bowl Commercials of 2024
The Super Bowl is an iconic event. An exciting match-up, a championship title, Taylor Swift. But one of the most common reasons you’ll hear: the commercials. One of the most iconic parts of the big game is just how extravagant, funny, or memorable brands can make their advertisements. This year we saw aliens, celebrities, and the world collectively realizing we have been pronouncing Temu wrong. So which ones were among the best and the worst?
4 Reasons Why Small Businesses Must Embrace New Marketing Technology
Technology is rapidly evolving. Smart devices make it easier than ever to gather information and find products or services. Social media has completely shifted the dynamic for online communication. As a business owner, the constant evolution of technology can be a lot to follow. Here are four powerful reasons why learning the latest trends will help your business and set you ahead of the competition.
Remember These 3 Factors in your 2024 Marketing Plan
With the new year fast approaching, many of us begin to consider our resolutions for 2024. Things like self-improvement or learning a new skill come to mind, but what about the goals you have for your business in the new year? Creating a plan allows you to establish your objectives well in advance and gives you a better idea of how you can achieve those goals.
9 More Ideas for Boosting Revenue During the Holidays
The holiday season has only just begun and there is still plenty of time to work up a successful promotion strategy! As consumers have come to expect holiday deals and promotions, this is an important time of year for convincing those who have been on the fence for a while. You don’t want to miss out on this great opportunity to grow your business before the end of the fiscal year.
Why Direct Email Marketing Still Works
Recently, we’ve had a lot of questions come up around email marketing, and whether or not it’s still an effective method for marketing. It’s a fantastic question, and one I would like to spend the next few minutes answering.
The short answer is yes! It is absolutely effective if you understand how to use email marketing to your advantage.
From Freelance Beginnings to Thriving Digital Agency: The Story of GoldBear Media
In the realm of digital marketing, we often find ourselves immersed in tips, tricks, and tools. However, today, we'd like to take a break and tell the story behind GoldBear Media—the question we're frequently asked when we meet new people. Join us as we share our journey, from “side hustle” beginnings to becoming a trusted digital agency.
Understanding the Value of the Irresistible Offer
An irresistible offer serves as a powerful marketing tool to increase sales and drive business growth. By applying the principles and tips outlined in this article, you can create an irresistible offer that attracts new customers, nurtures existing relationships, and propels your business forward.
Reach vs. Engagement: Which is More Important?
So, which one is more important: reach or engagement? The answer is that it depends on your social media goals. Both metrics are important and can help you achieve different goals.
Secrets to Going Viral: How to Increase Your Reach and Boost Your Brand's Success
We get asked this question from time to time - “how do I make this go viral.”
Going viral is the dream of many content creators, marketers, and businesses. It's the ultimate goal: to create something that captures the attention of millions, and spreads like wildfire across the internet. But going viral is not as simple as just creating great content.
5 Tips for Small Business TikTok Marketing: Boost Your Sales with Video Content
As the fastest-growing social media platform, TikTok is not just for dance challenges and lip-syncing anymore. With over 1 billion active users, the platform has become a valuable marketing tool for businesses of all sizes, including small businesses.
Small Business Marketing: How to Succeed on a Budget
Being a small business can be tough when it comes to marketing. Limited budgets, small teams, and fierce competition can make it feel like an uphill battle to stand out and reach potential customers. But don't worry, with the right mindset and strategies, small businesses can still succeed in marketing and even level the playing field with larger competitors.
The Importance of Meta Descriptions for Your Website
One of the best things about creating websites for clients is bringing together all of the visual elements (photos, page design, written content) into a masterfully crafted website that our clients love and their customers find easy to navigate. Along with the visuals you see on the front end to create a successful website, there’s a lot of work that happens on the back end with keywords, meta descriptions, and SEO.
5 Biggest Brand Messaging Mistakes Small Businesses Make
Small businesses face unique challenges when it comes to creating brand messaging that effectively resonates with their target audience. Despite their best efforts, common mistakes can hinder their success. From lack of clarity in messaging to failure to differentiate themselves from competitors, these missteps can have a significant impact on a small business's bottom line.
6 Ways to Leverage Social Media to Engage and Retain Customers
Whether you’re looking to engage new customers or increase customer loyalty, social media can be a vital tool for your business. Here are some tips on how to engage and retain customers through social media, and how to build their loyalty to your business.
Building Your Online Presence (Part 4)
This week, we are closing out this marketing 101 series by talking through some advanced marketing options and tools that can help take your business to new levels. Specifically, we will be looking at adopting or branching out into new markets, experimenting with online advertising, and influencer marketing.
Building Your Online Presence (Part 3)
We will be focusing on three (3) things that directly build onto what we discussed last week, which are Producing Content, Personifying Your Brand, and Mastering SEO. While you will not become an expert in these things overnight (especially SEO) they are important building blocks to understanding how your business functions and how to connect with your audience.
Building Your Online Presence (Part 2)
This week, we will be focusing on three (3) things that directly build onto what we discussed last week, which are Producing Content, Personifying Your Brand, and Mastering SEO. While you will not become an expert in these things overnight (especially SEO) they are important building blocks to understanding how your business functions and how to connect with your audience.
Building Your Online Presence (Part 1)
Ask any business owner how stressful it was to start their business, and many of them will tell you it’s one of the scariest and most rewarding things they’ve ever done. It’s filled with highs and lows, big wins, hard conversations, and for many, the fulfillment of a dream to make it on their own.