Why Words Matter: Copywriting, Storytelling & Making Brands Brilliant | With Maggie Van Galen
In this insightful episode of Conversations with Kelly, host Kelly Sundsvold sits down with award-winning author and seasoned copywriter Maggie Van Galen for a strategic and inspiring discussion on the role of content in building a brand that connects and converts.
Whether your business is in a high-impact field like photography or something often labeled as “boring” like insurance or law—your words matter. They shape how your brand is seen, understood, and trusted. Maggie breaks down how to communicate clearly and authentically, especially when the message feels complex or hard to express.
🎯 Here’s what you’ll take away:
Why your brand voice is just as powerful as your visual identity
How to use storytelling in industries that aren’t “traditionally exciting”
What authentic messaging really means—and why it’s your competitive edge
How to translate expertise into clarity, connection, and trust
The real business value of working with a professional copywriter
💡 Maggie has a gift for helping people who have a lot to say—but struggle to say it in a way that resonates. Her practical tips are grounded in empathy, insight, and a deep understanding of how words move people to action.
🔗 Connect with Maggie on LinkedIn
📩 Ready to clarify your message? Let’s talk: goldbear.media/contact