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Click the “Want To Know More” button below to email us about prices for writing services. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1619801675463-2142L4VHP43CYE1T68VF/Services-09.png Expert Digital Marketing Agency in Maryland - GoldBear Media https://www.goldbear.media/contact daily 0.75 2025-10-24 https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1619812092742-HRVF9QWRW55L4MK4ODWX/Connect-11.png https://www.goldbear.media/free-content-repurposing-cheat-sheet daily 0.75 2022-11-16 https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1638832990861-I3W92A1IP0Y3A8SSPZ3Q/unsplash-image-mwZi86OIrvM.jpg Free Content Repurposing Cheat Sheet Content repurposing is quite simply taking a prized piece of content and reusing parts of it in various formats across numerous different platforms. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1638831560832-2RZIKDCGWA4K8JCGLIVH/unsplash-image--G28lojV0gk.jpg Free Content Repurposing Cheat Sheet A good content repurposing strategy could potentially provide at least 30 pieces of additional content from one original piece of pillar content. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1622828154583-J1LFHSS9QGTVUXER3RQC/GBM_Logo-FullGray.png Free Content Repurposing Cheat Sheet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/d3e748be-024a-4816-88d9-698cc830cb6a/Meet+the+team-01.png Free Content Repurposing Cheat Sheet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/5a0ed763-b6c5-4030-9670-b9433672deb7/Kelly_photo.png Free Content Repurposing Cheat Sheet - Owner of GoldBear Media I'm kind of nerdy and have worked in communication & marketing for 18 years. I have one employee in my business (other than me, lol) and she's amazing! I am a native to Texas but moved to the Mid-Atlantic almost 5 years ago because (believe it or not...) I had never experienced a true fall experience or snow! https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/ec3b4822-dc2f-42a4-b600-99d09b90328a/Arielle_photo.png Free Content Repurposing Cheat Sheet - Marketing Manager Marketing professional, above-average musician, and below-average gamer. The answer to "so what do you do?" is usually "what don't I do?" (what can I say, I like to keep busy!) I was born and raised in Maryland, but have a heart for traveling and exploring new places! https://www.goldbear.media/social-media-toolkit daily 0.75 2023-02-27 https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/a21685e2-a4d5-481b-a5c3-26ec6cffa50b/Toolkit_Logo-01.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/a72fc0e6-c533-4219-b69e-56b024555f07/Toolkit_Heading_2.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/44862376-7e9f-4c70-9ef6-9fb603ad039d/Mockup.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/44862376-7e9f-4c70-9ef6-9fb603ad039d/Mockup.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/a21685e2-a4d5-481b-a5c3-26ec6cffa50b/Toolkit_Logo-01.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1640969367190-VFTPFFOTCIRDK43313H9/Toolkit_About_1.png Social Media Toolkit https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1640969367236-XDG5LIU8SF4SOCTONHV6/Toolkit_About_2.png Social Media Toolkit https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1640969367642-2474R5KZIXSM5PJFU35O/Toolkit_About_3.png Social Media Toolkit https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1641072243576-OYY9DBSONGAWJH1CIVNJ/Toolkit_About_4_About_4.png Social Media Toolkit https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/3d1afcbb-dfe6-4fae-b0dd-c63c38765628/Mockup2.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/5a0ed763-b6c5-4030-9670-b9433672deb7/Kelly_photo.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/5c7bcd5c-84ad-4bd3-a995-05723257e6bf/Toolkit_Heading_5.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/c0488b7b-2c61-4aae-ac5c-931b72658a7c/Mockup3.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/3c4860b4-2596-4dab-b898-26ca19697697/Toolkit_Heading_6.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/b7e8da3a-17a0-433a-afaa-f9c4e4655661/Mockup4.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/bedac816-b547-4716-8055-27f79368212f/Toolkit_FAQ.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/44862376-7e9f-4c70-9ef6-9fb603ad039d/Mockup.png Social Media Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.goldbear.media/about daily 0.75 2025-12-16 https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1128b23a-0546-4b42-acc2-82792519fa8e/JJ+Photography+%281+of+69%29-X2.jpg About https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/c90ce004-0e63-4e62-8d21-0a77d96009db/Shawn+Sundsvold+Headshot.jpg About https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/374b619e-4794-4152-8375-80e51969040f/IMG_20230620_235155_040.jpg About https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/3802b172-08d7-4f2a-9102-caea5295786d/zV39zMN7.jpeg About https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/a8f09acc-de87-427b-b3d9-93b5ce43bc2d/WhatsApp+Image+2025-06-24+at+1.30.54+PM.jpeg About https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1686686505447-RA9QFNK9O66T4W0ODKAJ/K%26S+Photo.jpg https://www.goldbear.media/digital-audit daily 0.75 2023-02-27 https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1638832990861-I3W92A1IP0Y3A8SSPZ3Q/unsplash-image-mwZi86OIrvM.jpg Digital Audit Landing Page Your Website and social media are now the TOOLS to make a GREAT first impression on potential customers. It’s time to make sure yours are helping you, not hurting you. Entrepreneurs and Small Business owners spend countless hours trying to tailor their digital messaging only to find it’s not really working like they had hoped. Our FREE DIGITAL AUDIT will show you what’s truly happening when people see your digital content. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1638831560832-2RZIKDCGWA4K8JCGLIVH/unsplash-image--G28lojV0gk.jpg Digital Audit Landing Page - A Digital Audit from GoldBear Media will include all of the following: Website review (Overall Layout, readability, content, and branding) Social Media Profiles (Instagram, Facebook, TikTok, LinkedIn, etc) An audit of content schedule and posting consistency Brand cohesiveness and messaging Opportunities to increase traffic and visibility https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1622828154583-J1LFHSS9QGTVUXER3RQC/GBM_Logo-FullGray.png Digital Audit Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1128b23a-0546-4b42-acc2-82792519fa8e/JJ+Photography+%281+of+69%29-X2.jpg Digital Audit Landing Page - Meet Kelly! Owner of GoldBear Media I'm kind of nerdy and have worked in communication & marketing with over 20 years. I love graphic design, website renovations and all things project management! I am a native to Texas but moved to the Mid-Atlantic almost 5 years ago because (believe it or not...) I had never experienced a true fall experience or snow! 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https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/2c812dd6-f529-4673-8329-43a11c007498/unsplash-image-MGaFENpDCsw.jpg https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/e88dcd17-30fd-42e0-b452-1903c0052f17/unsplash-image-Yv6OkD0wyA4.jpg https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1747264299770-DH0NRTBIBK707FPR1X5D/unsplash-image-bU6JyhSI6zo.jpg https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1747264372951-GQPKT1PNVOWD3MRJOJA1/unsplash-image-774sCXD0dDU.jpg https://www.goldbear.media/digital-products-3 daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/94a889fd-097e-4dde-96b8-0a3094a3569f/10_MARKETPLACE_SHOT_5_0862_02_QC.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/b0e76259-0a2d-4652-af34-d25143b6cd3c/02_CIRCLE_SHOT_3_0307_04_QC.jpeg https://www.goldbear.media/resources daily 0.75 2025-06-04 https://www.goldbear.media/resources/digital-playbook monthly 0.5 2023-02-19 https://www.goldbear.media/resources/social-media-templates monthly 0.5 2025-06-04 https://www.goldbear.media/resources/p/content-repurposing-cheat-sheet monthly 0.5 2023-02-19 https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/1676831873326-TZMT6VSBMB9ZYAFDKGJC/14.png GoldBear Media Resources - Content Repurposing Cheat Sheet https://www.goldbear.media/client-studies daily 0.75 2023-12-08 https://www.goldbear.media/client-studies/coaching-with-brad monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/de11ec12-350d-4b24-b75a-fbe1f59578fb/SocialGoals.jpg Client Studies - Coaching with Brad - He knew social media would be the best place to start, so he outlined three main social media goals: INCREASE BRAND AWARENESS. He was starting from the very bottom, and anyone that owns a business knows that’s a hard place to begin. He wanted people to start recognizing his brand, what he stood for, and the ways he can help them. INCREASE FOLLOWER COUNT. His Instagram account was a personal, private account so discoverability was severely limited. He told us his goal was to reach 1000 followers by the end of 2021. GENERATE WEBSITE CLICKS. His website was going to be the main point where people learned about his services, read his blog posts, and contacted him for more information. As a business owner, he knew a website would be crucial to his success. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/d1279cd5-157d-458f-b802-115e3c93a8ca/Branding.jpg Client Studies - Coaching with Brad - Step one: Branding When we began to think about Coaching with Brad, we took a step back and thought about the face of the brand itself: Brad. He is someone who loves connecting with people, is fun and easygoing, and has a passion for the work he does. We wanted to make sure his brand image reflected that! https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/e5866c06-3d2d-449b-a3a7-288e2d9ba2fe/Website.jpg Client Studies - Coaching with Brad - Step two: Website With the branding ready to go, we got to work on the website. This would be the main call to action on social media, so we made sure each page was detailed, but still an easy and engaging read. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/28eeb081-19b9-4521-8cb4-44cafb5b091d/Pillars.jpg Client Studies - Coaching with Brad - Step three: Social media With the branding ready to go, we got to work on the website. This would be the main call to action on social media, so we made sure each page was detailed, but still an easy and engaging read. Next it was time to tackle social media. We established three content pillars to help with content planning and establish consistency on his pages: Personal: Posts that give an inside look into the life of Brad and who he is. Calls to action are designed to boost post engagement. Support: Posts that offer encouragement, advice, or other forms of support. Calls to action are designed to build personal connections. Services: Posts that share about the services Brad offers and how one can work with him. Calls to action direct to the website and increasing bookings. https://www.goldbear.media/client-studies/abc-care monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/0062fc40-b552-43a3-bbd6-fa12a39f6614/1.png Client Studies - ABC Care - With programs established at 14 schools and more in the works, ABC Care saw their growth in the area as a time to streamline their digital communications. They came to GoldBear Media and outlined three main goals: To create a digital space for prospective parents where they can learn more about the programs and easily receive updates. To grow their digital presence through Google MyBusiness and social media and increase traffic to their new website To create a digital space that houses information for parents with children currently in the program https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/3972dc3a-b5de-4465-a6b9-21b907a3d1f7/2.png Client Studies - ABC Care - Step one: Establish consistency The first step was creating consistency on their Facebook page. We removed any content that didn’t fit the brand and defined their content pillars. These four pillars help to guide what kind of content to post and keep everything consistent with the branding: Daily snapshot: Posts give parents an inside look at the daily activities at the different centers and programs. Resources for parents: Posts that share important or relevant information for families in an easy-to-find location. Throwback: Posts that share previous activities and get current or prospective parents interested in the things happening at ABC Care. Registrations & Events: Posts that highlight upcoming events or registration deadlines and encourage participation from families. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/ca494e3c-1970-44a8-a016-d97253964971/3.png Client Studies - ABC Care - Step two: Social media management The next step in the process was moving from the “what” and onto the “how” of their outlined goals. We introduced ABC Care to a platform we use with many of our clients called Cloud Campaign. This platform streamlines the approval and collaboration process for social media, making it easy for us to schedule content and have ABC Care approve of the posts before it makes its way to the page. From there, we started working with the 14+ staff directors for the company and gave them directions for content development (since we can’t be at 14 places at once). We have the directors gather photos of the various centers and activities as we ensure there is a growing database of content for the social media pages. https://images.squarespace-cdn.com/content/v1/5fc3bb7a5e8e827d429f9234/b221e6c3-0985-461e-9762-40a93fc0ef5c/4.png Client Studies - ABC Care - Step three: Website management Once we had the social media strategy in place, website management was passed along to GoldBear Media and it was time to start working on digitizing their communication process. We encouraged the company to use an online registration form, which they now have available on their website. In the same way, we also made all important documents and forms available on their website. These are all found in the same area as the registration form on their website, creating one cohesive space for information and next steps. 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